According to Jumptap's Mobile STAT (Simple Targeting & Audience Trends) Monthly Report for December, Android increased its market share to take more than half the market, while iOS continues to lead the way in terms of CTR.
According to BrightEdge's "2012 Search Marketers Survey," nearly three in four search engine marketers will spend more on search engine marketing technology in 2012 vs. 2011.
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There is a phenomenon in the product marketing world where a particular trademark becomes synonymous with every product of that type despite who makes it. This is when a brand name becomes generic. It's hard to think of...
New Citi App Lets Loyalty Members Pool Points Through Social Networks
Metrics are critical to art of successful marketing, but they can also be a problem if they distract from the critical goal of meaningfully connecting with your customers. This is especially true for loyalty marketers.
Language instruction system Rosetta Stone (www.Rosettastone.com) has launched its first direct response television campaign in Canada.
Digital shopper marketing tools are clearly enhancing the consumer shopper experience, both for the marketer as well as the shopper.
Chuck E. Cheese has found a niche in online games. It’s latest, Chuck E. Blocks, challenges kids and their families to balance falling cubes on a paddle for a chance to win up to 50 free tickets
Is there synergy in your digital marketing budget plans for 2012? A survey by marketing research firm 6S Marketing suggests a continued misalignment between email marketing spend and consumer behavior.
