Three Steps to Toughen up Your Loyalty Offensive

January 26, 2012 | 

For companies to win this battle for consumer hearts and minds, there are three tactical initiatives to deploy

Is Now a Good Time to Sell Your Marketing Company?

January 26, 2012 | 

More than a few owners of marketing service companies are wondering if now is a good time to either sell their company or raise capital

4 Tips for Integrating Inserts and Social Media

January 26, 2012 | 

There are many ways businesses can use inserts to add balance and reach to their online marketing programs

DAA’s AdChoice Icon Ads Fall Flat – And Then Some

January 26, 2012 |  by Richard H. Levey

Three new videos from the Digital Advertising Alliance (DAA) seek to inform consumers to the use, value and control of banner ads

Watch TV, Get Rewards

January 26, 2012 |  by Patty Odell

A new app, Viggle, is designed to reward us lay-abouts with points for checking into our favorite TV shows

Macy’s Expands “Go Red” Promotions in Ninth Year

January 25, 2012 | 

For the ninth consecutive year, Macy

IBM’s Social Selling: The Computer Giant Finds B2B Leads in Social Media

January 25, 2012 | 

In B2B marketing, how do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients?

Fan Club Promotions Help Dairy Queen Drive Customers to Franchises

January 25, 2012 | 

Implementing share-to-social features to its email program helped Dairy Queen increase coupon redemptions and grow its Blizzard Fan Club database by nearly 1 million new members, to over 3.8 million members

Revamped Email Program Helps Hunter Douglas Resellers Connect With Prospects

January 25, 2012 | 

Hunter Douglas recently launched a new turnkey email program to help resellers promote the manufacturer's window treatments to consumers.

Chief Marketer Listline January 23

January 24, 2012 | 

Chief Marketer and NextMark offer a selection of files new to market, including GunHunter Magazine and Renewable Energy World.