Data analysis conducted by Oberweis Dairy revealed the secret to retaining new home-delivery customers: Give no more or less upfront in a new prospecting promotion than had been previously offered, but package it differently
Ralph Andreta, head of loyalty and co-brands for Citicards shares the strategy behind the new app
The USPS is a massive enterprise. They will probably lose $9 billion in 2011, and that rate of loss cannot be sustained. Something must be done.
The latest assault on the U.S. Postal Service comes from some libraries, if you can believe it
You must be either a paid consultant, or a person fishing for business to think that a company the size of Walgreens told 47% of their customers to go elsewhere as part of their strategy
According to IgnitionOne's "Global Advertising Report: Q4 2011," mobile search ad spending in the U.S. saw a huge year-over-year increase in the fourth quarter. The report also found that the holiday season was kind to U.S. search advertising as a whole.
An infographic from GetResponse offers some interesting insights into how social sharing has seeped into email marketing. "Email Marketing + Social Media: When 1+1 Equals More Than 2" shows that emails including social sharing buttons saw click-through rates (CTR) substantially higher than those...
SOPA and PIPA. The first looks like a typo of "soap," and the latter seems like an enthusiastic fan of the Duchess of Cambridge's sister Pipa Middleton. Neither look or sound like bills which could fundamentally disrupt how we use the...
If you're not promoting your offers on Facebook - or your brand in a general sense - you're really missing out. Facebook continues to have the world's largest user database, and with Facebook apps as a must-have on just about every smart phone model, you could be accessing new customers constantly.
