The Week in Review
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
5 Ways to Market on Facebook
If you're not promoting your offers on Facebook - or your brand in a general sense - you're really missing out. Facebook continues to have the world's largest user database, and with Facebook apps as a must-have on just about every smart phone model, you could be accessing new customers constantly.
Speaking of SOPA. How about Flog 3.0
For most of the informed world, talk of SOPA has them thinking about the impact on Google, YouTube, Facebook, and countless other popular sites that could be negatively impacted by what is being called the "guilty until proven...
Google Increases Its Search Engine Market Share, Microsoft Leapfrogs Yahoo in December
According to the latest figures from comScore, Google increased its already-dominant search engine market share in December, while Microsoft finally jumped ahead of Yahoo.
SOPA: What’s Bad for the Internet is Bad for Marketers
When you look closer at the language and provisions of SOPA, you see that it could fundamentally change some of the common things you do as a marketer or merchant
Direct, Digital Spending Will Continue Increase in 2012
Marketers seeking reasons for optimism in 2012 should cast their eyes toward Washington, DC and London
Doing Something Right: Pure-Play Online Marketers Hailed for Service In NRF Survey
Among the top 10 companies an American Express/National Retail Federation Foundation survey recognized for excellence in customer service, fully half are pure-play online marketers. As in, no brick-and-mortar presence whatsoever
Wheeler Direct Mailing Raises Forty-Five Thousand Dollars in Four Days
The 9,000 piece mailing sent on Dec. 28 netted a 3% response rate, says Steve Kerr, chief development officer.
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