According to the latest numbers from STRATA, a media-buying and -selling software provider, there was new confidence in advertising in the first quarter, though not all forms of interactive spend rose with the tides.
There is an area in Los Angeles where the major aerospace companies have their headquarters. Three buildings sit right next to each other, all of them within a stones throw of Los Angeles International Airport. If you work in aerospace, you...
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
NEW YORK, April 27, 2011 (GLOBE NEWSWIRE) -- Today interclick (Nasdaq:ICLK) launched the Company's new Customer Portal with advanced features to meet the evolving needs of online advertisers and publishers. The portal builds upon interclick's best-in-class transparency practices providing deeper insights into audience and...
Asked how they’ll approach Web video this year, three-quarters of marketers said they will increase their use
If a picture’s worth a thousand words, the Army National Guard is hoping that a music video is worth a whole recruitment speech—especially if it’s directed by individual users
Catalina Marketing, known for distributing its coupon offers bundled with register receipts at grocery and other store checkout counters, has launched a new Web site, www.CouponNetwork.com
Dentist network Smile Brands has received a 30% return on investment from its first test of more than 35,000 door hangers in several Colorado cities.
Direct mail is without a doubt one of the most old school of traditional direct response techniques. Paper, printing, postage…it can all seem like the stuff of cavemen to marketers weaned on all things virtual.
In its first test of the power of social coupons to move consumer packaged goods, General Mills ran a Groupon deal on April 21 that offered coupon buyers in two cities a $40 Big G sampler pack for $20.
