Topic

Month: April 2011

  • Social

    Items of Note from Around the Web

    FACEBOOK KETCHUP, NOT CATCH-UP Condiment superpower Heinz planned to launch a new tomato ketchup flavor in the U.K., balsamic vinegar. Rather than hand

  • Agencies

    The B-to-B Economy: Where B-to-B Marketers are Spending their Dollars in 2011

    Chief Marketer talked to several experts to get their take on where and how B-to-B marketers are spending their money in 2011

  • LOVE SHACK?

    LEGACY CAN BE A TWO-EDGED SWORD, especially when it’s hard-wired into a brand name. (Just ask KFC about the flight from ) When RadioShack announced in

  • Maternity Marketing Media

    In reaching new moms, postal mail may be the best delivery channel for those who’ve recently delivered

  • Agencies

    How New Census Data Affects Your Marketing Plans

    As you may be aware, the U.S. counted people last year. And as a marketer, you might want to take a peek at the 2010 census data to sure you are on track when it comes to the distribution and demographics of the people you spend your money to reach.

  • Agencies

    Broker Roundtable: Has Datacard Quality Improved?

    Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: How much has the quality of datacards improved in recent years? In what areas are they still lacking?

  • Agencies

    Fanta Rolls New Global Campaign into Stores: Q&A

    Fanta may want its consumers to be “Less Serious,” but the bright and bubbly soda brand is very serious about unleashing its most unified and largest global marketing program to date aimed directly at teens and moms.

  • April/May 2011 Issue

    Can a 90-year-old brand with a name that evokes both your great-grandfather’s mass medium and a backyard shed get hip? Fort Worth-based RadioShack thinks so