Items of Note from Around the Web
FACEBOOK KETCHUP, NOT CATCH-UP Condiment superpower Heinz planned to launch a new tomato ketchup flavor in the U.K., balsamic vinegar. Rather than hand
The B-to-B Economy: Where B-to-B Marketers are Spending their Dollars in 2011
Chief Marketer talked to several experts to get their take on where and how B-to-B marketers are spending their money in 2011
LOVE SHACK?
LEGACY CAN BE A TWO-EDGED SWORD, especially when it's hard-wired into a brand name. (Just ask KFC about the flight from ) When RadioShack announced in
Maternity Marketing Media
In reaching new moms, postal mail may be the best delivery channel for those who've recently delivered
How New Census Data Affects Your Marketing Plans
As you may be aware, the U.S. counted people last year. And as a marketer, you might want to take a peek at the 2010 census data to sure you are on track when it comes to the distribution and demographics of the people you spend your money to reach.
Broker Roundtable: Has Datacard Quality Improved?
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: How much has the quality of datacards improved in recent years? In what areas are they still lacking?
Fanta Rolls New Global Campaign into Stores: Q&A
Fanta may want its consumers to be “Less Serious,” but the bright and bubbly soda brand is very serious about unleashing its most unified and largest global marketing program to date aimed directly at teens and moms.
April/May 2011 Issue
Can a 90-year-old brand with a name that evokes both your great-grandfather's mass medium and a backyard shed get hip? Fort Worth-based RadioShack thinks so
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