The "State of Search Marketing Report 2011" was recently released by Econsultancy in association with SEMPO.

According to Outbrain's "Content Discovery and Engagement Report, Q1 2011," social media sites send 11 percent of traffic to content pages. This trails more traditional sources of external traffic such as search, content sites and portals.

The third edition of the Mobile Barcode Trend Report for Q1 2011 was recently published by ScanLife. It showed significant growth in barcode scanning, in terms of active users, app downloads and total scans.

"FTC Cracks Down on Fake News Websites Used to Advertise Acai Berry Weight-Loss Pills." The follow-on title reiterates that message but ads in new important details, saying, "FTC Seeks to Halt 10 Operators of Fake News Sites from Making Deceptive Claims About Acai Berry Weight Loss Products."

Research cited by American Express has found that 49% of administrative professionals do not feel they get the appreciation they deserve for what they do around the office

The other day the family decided to go out to a new restaurant. My younger son, Brad, a very stubborn 14 year old, ordered pizza, as always. My wife and I grumbled and asked him, “Why do you always order the same thing everywhere we go?”

In the age of social media, old school advertising mediums such as direct response radio often become an afterthought. But DR radio's wide reach and low cost—less than DRTV and often direct mail—make it a media that marketers should seriously consider to test creative and reach large demographic groups.

Marketers issued $48 billion in loyalty currency, such as points and miles, during 2010. If patterns hold, customers will redeem only $32 billion of them. Don’t count that $16 billion in breakage–unredeemed currency–as a win for marketers, however. Laying right alongside it in the till are missed opportunities to strengthen relationships with customers, as well…

Mount Airy Casino Resort has launched a $5.6 million direct response print, billboard and broadcast campaign to promote the recent refurbishment of the eastern Pennsylvania casino.

For email marketers operating in the European Union, getting permission will soon extend beyond getting customers to opt-in to letting them into the inbox.