Keeping Score: When Processing Leads, Remember Not All Customers are Created Equal
When a company employs a marketing automation system to score its incoming leads, it begins assigning points to prospects based on their activity. But,
The Goldilocks Rules of Data-Driven Targeting: Getting it Just Right
Goldilocks’ experiences—particularly with too hot/too cold and too big/too small—are meaningful when it comes to using information in marketing. Given the nuances of data-driven targeting, the pressure is on all of us marketers to get it just right.
Cottonelle Asks Consumers to “Switch” to Its Brand
Cottonelle Ultra is layering on a major campaign to one that helped increase 2010 fourth quarter sales.
February/March 2011
It was probably easier in the old days - say, back in the late '80s or early '90s when HSN, then less than a decade old, consisted solely of live cable programming of in-studio sales pitches
