Whether the check is in the mail is debatable, but marketers are increasingly writing checks for direct mail according to Bruce Biegel, managing director of Winterberry Group. Winterberry’s Outlook 2011: What To Expect In Digital & Direct Marketing reports that mail as an ad medium has seen a resurgence of late, and will continue to…
Mars Advertising hires Renee Mahoney as executive creative director.
On Facebook, what works, and what doesn’t work is still far from conclusive, however, there are several areas of distinction that have become clear. The most successful brands are including promotional tactics in their social media strategy to “surprise and delight” fans throughout the year. Integration of promotions in Facebook has proven to be extremely…
Bridging the online/offline gap, Esquire magazine has collaborated with book retailer Barnes & Noble and augmented reality platform GoldRun to launch two campaigns that bring its pages to life
What do espadrilles and FarmVille have in common? Plenty, as far as Shoebuy.com is concerned. The online footwear retailer in November began giving away 50 Facebook Credits with each purchase, making it the first merchant to use them as a sales incentive.
This may have been the shopping holiday of the check-in, at least from a growth perspective. Data from Foursquare indicates that of the top 10 retail brands
Chief Marketer and NextMark offer you a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · ...
Fifteen list management companies vastly improved the quality of their datacards during the fourth quarter, according to NextMark.
