No one's claiming that the third screen will be viewers' first choice for video any time soon. But according to the latest quarterly report from mobile ad network Rhythm NewMedia

Kraft has just begun spreading word of a new partnership with Disney on Ice and its American Singles brand, a deal born of hard work and lessons learned over the past two years.

In this modern-day David-and-Goliath story, email rather than a slingshot helped a scrappy community group stand up to a major utility company. The group’s efforts raised awareness among legislators, the media, and the public about a proposed natural-gas pipeline that would cut across private farms and Mount Hood National Forest in Oregon.

There is information in inaction, if marketers know how to analyze it: Segmenting and examining customers based on their activity and unused loyalty program currency can offer insight into communicating with them and building their value. It can also help stimulate redemption. This is a double bonus: Not only do customers interact with the marketer,…

I just attended Citi's 21st Annual Entertainment, Media and Telecommunications Conference in Phoenix, and a major topic among the financial analyst community is the potential impact of Facebook on Google

Search marketing may have seen some budget pressures in the darkest marketing days of 2008 and 2009. But two new reports on pay-per-click ad spending on Google

Diablo Media Charity Event -- www.diablomedia.com, an industry leader for affiliate networks, announced their plans in December of 2010 to launch their Diablo Cares program to donate a portion of their Publisher earned revenue for the month of December.

Another month, another gain for Bing-powered search, according to Experian Hitwise.

People who move to New York City do so for the same types of reasons that compel people to move to any other city, generally a combination of love, work, school, family, or longing. When it...

Imagine a thought provoking article about a topic of interest, but it just so happens that the piece in question ties really nicely into a not so subtle plug to attend an event covering similar topics. If you can't...