Mobile ad campaigns lead to better results in unaided awareness, aided awareness, ad awareness, message association, brand favorability and purchase intent than traditional online ad campaigns, according to InsightExpress.
According to Millennial Media's Mobile Mix report for December, Android leapfrogged Apple's iOS to stake the claim of being the largest smart-phone OS in December.
People who move to New York City do so for the same types of reasons that compel people to move to any other city, generally a combination of love, work, school, family, or longing. When it...
Imagine a thought provoking article about a topic of interest, but it just so happens that the piece in question ties really nicely into a not so subtle plug to attend an event covering similar topics. If you can't...
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What does the list industry see as its greatest competitive threat in 2011?
Spam traps and spam complaints are two common causes of email deliverability issues. Here's how to avoid them
Dealing with a service bureau can be pretty scary. It involves a great deal of trust. Did they select the “right” names? Were a high percentage of the duplicates identified? How do you ever really know?
Agency staffing levels are on the rise, according to the most recent direct marketing employment survey from Bernhart Associates.
Players could interact in a virtual replica of the brand’s showroom at the Detroit Auto Show
Groupon's decision to turn down Google’s $6 billion acquisition offer was one of the more interesting business stories of 2010. It certainly raised many eyebrows and got folks wondering if the giant e-coupon
