The Week in Review

January 27, 2011 | 

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

Consumers Save 27% in November/December 2010 Thanks to Digital Coupons

January 27, 2011 | 

According to the "RetailMeNot.com Holiday Data Report" for November and December 2010, consumers saved about 27 percent online by using digital coupons.

Mobile Video Has Higher Retention Rate than Online Video

January 27, 2011 | 

Rhythm, a mobile video ad network that served an average of 535 million content views in the fourth quarter of 2010, recently released its "Mobile Video Advertising Report: Q4 2010."

Shameless LeadsCon Plug: Lead Quality, Who’s At Fault?

January 27, 2011 | 

What did we say last week? I think it was something like, "Imagine a thought provoking article about a topic of interest, but it just so happens that the piece in question ties really nicely into a not so subtle plug to attend"...

Paid Search Up 18.5% in 2010

January 27, 2011 | 

According to SearchIgnite, a provider of performance marketing technology and services, paid-search spending in the U.S. rose 18.5 percent year-over-year in 2010, which sets the stage for a strong showing in 2011.

Dot Arbitrage

January 27, 2011 | 

One of the easiest ways to date yourself in the industry is to talk about the ClassesUSA MSN deal. To put it into context, this deal happened so long ago that Mark Zuckerberg had maybe left middle school and Google didn't...

Problem Solvers: Agencies Share Client Problems and Solutions

January 26, 2011 |  by Patty Odell

Here, three executives from 2010 Promo 100 agencies each outline a top client concern and offer a solution.

Quidsi Peddles Diapers, Soap and Beauty within Facebook

January 26, 2011 |  by Chief Marketer Staff

Shopping within Facebook has so far been a goal rather than an accomplishment. Most of the brands that claim to drive transactions with a Facebook presence actually let Facebook users browse

Get on Target With a Marketing Audit

January 26, 2011 |  by Chief Marketer Staff

A good first step in keeping up with what’s expected of professional marketer’s and aligning sales and marketing goals with the company’s vision is the implementation of a marketing audit.

Direct Mail Scratch Cards Promote Daily Deal Website

January 26, 2011 |  by Chief Marketer Staff

Online daily deal website Bare Deal (http://www.baredeal.com) is using good old fashioned direct mail to attract users to take advantage of offers from Chicago-area businesses.