Social Media is Top Priority in 2011 for PPC and SEO

During a webinar given by Craig Macdonald, senior vice president and chief marketing officer of SEM and SEO software and agency services provider Covario, two surveys were taken to gauge the top PPC and SEO priorities for advertisers in 2011. Not surprisingly, social media was a big part of both responses.

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Make Ease of Use Your Website’s Unique Selling Proposition

|  by Chief Marketer Staff

As online retailers jostle for consumers+ attention this holiday season, most are focusing on discounts, sales, and other flashy promotions to drive traffic to their Websites. But Diane Buzzeo, CEO of Ability Commerce and Marketing Concepts, believes that more marketers should highlight their site