Silverpop's Loren McDonald dispels misconceptions regarding e-mail subject lines, frequency, and deliverability

These are trying times for marketers. Diminished budgets mean they must do more with less, while at the same time facing burgeoning competition from new channels. Consumers, meantime, have become exceptionally savvy at ferreting out their own third-party information on products. Against this noisy backdrop of new technologies and competition, where does a marketer go…

Dynamic content personalization improves the performance of e-mail marketing campaigns by optimizing the visual elements displayed to each recipient. Senders can dynamically change images within the e-mail in real time based on explicit delivery rules.

In 2010 we are living in a truly multichannel world where consumers demand the ability to surf the Web for a bargain, flick through a catalog during their coffee break, and enjoy the in-store experience of a retail outlet. E-mail has a role in communicating to participants in any and all of these media and…

Toyota has announced ten finalists in its Facebook contest to become the face of the "10 Years of Prius" anniversary celebration—and the hometown host of a big catered birthday party for the hybrid model

According to the latest stats from comScore, Facebook has vaulted itself into the third spot on the list of the top U.S. online video properties in July. When ranked by video ads, Hulu reigned supreme.

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Chitika, an advertising network, has pegged Bing as the second-biggest search engine, ahead of Yahoo. It may or may not have the support of other stats, but it might not matter - Bing could have a leg up on Yahoo regardless of what the numbers say.

Atrinsic Interactive to Provide Affiliate Network and Brand Protection Services for One of Largest Retail Web Sites in the U.S.

For some reason, seeing "dilemma" used next to a name reminds me of a store right around the corner named "Emma’s Dilemma." Pass a place enough times...