Sears Rolls Web Site Targeting Puerto Rican Market
When it comes to targeting Hispanic consumers, most online merchants take an approach that centers on simple translation of their Web site
Retailers, Mall Group Sign on to “Walk In, Win Points” Mobile App
Four major retail brand names and the largest U.S. mall property group have agreed to become the first clients of a new location-based shopping app that gives smartphone users points for just walking through the door
Think Like a CIO: Use Technology to Improve Brand Loyalty
Many CMOs don't go beyond an annual customer satisfaction survey, brand study or something managed by their service/support teams. Taking this view is a mistake, and here's why.
Urban Outfitters’ CEO Backs Off Catalog Expansion, Embraces Social Media
While direct-to-consumer sales among Urban Outfitters’ three brands jumped during its most recent quarter, a previously announced increase in catalog circulation may not have been the cause of the jump.
True Marketing Databases Make Sophisticated Data Mining Possible
There is a big difference between a marketing database and an operational database. A marketing database supports sophisticated data mining and an operational database does not.
Evaluate Social Media By Listening, Leveraging and Engaging
It may seem obvious that social media is here to stay, but roughly 20% of marketers feel that social media has no bearing on their businesses whatsoever. Yet an estimated 78% of adults online engage in social media, nearly double just two years ago. Marketers shouldn’t be asking whether they can turn this information-rich reservoir…
Four Often-Overlooked E-mail Metrics
Some metrics, such as open rates, get much more scrutiny than they arguably warrant. Others, though, are criminally overlooked.
IBM to Acquire Unica for $480 Million
IBM will acquire Unica, a marketing software developer, for about $480 million.
Data Services Inc. Names Bridges to International Post
Data Services Inc., a database marketing services company, has named Mark bridges senior director, international sales and business development.
Octagon Hires Two to Expand Event/Hospitality Services
Sports and entertainment marketing agency, Octagon, has hired two industry veterans to expand its events and hospitality services
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