Online Ad Spending Will Reach $52 Billion in 2011
According to Borrell Associates, total online ad spending is expected to surge 14 percent from 2010 to 2011, while local online advertising will grow 18 percent during that time.
Demand Generation
It seems that in early 2008 many in the B2B world simply stopped using lead generation to describe their business and activities and decided instead to go with the trendier...
Broker Roundtable: How much is the decline in magazine publishing affecting new list availability?
This week
1-800-Flowers Woos Men with Guy’s Guide Microsite
With its Guy
Pizza Brand Promotes Through Thick and Thin and Facebook
In many ways Chicago is a city divided: North Side vs. South Side, White Sox vs. Cubs, thick pizza crust vs. thin. Home Run Inn, http://www.homeruninn.com/ a South Side-based purveyor of thin-crust pizza, used the competition between the various groups to raise the profile of its brand
Direct Marketing Club Of NY Reveals Silver Apple Honorees
The Direct Marketing Club of New York
Out-Of-Work Direct Marketers Look Longer: Bernhart
Out-of-work Americans in all fields can count on a 22-week job search, per the Bureau of Labor Statistics. Out-of-work direct marketers aren
EA Sports Teams with Hot Sauce for Football and Gulf Cleanup
"The Original" Louisiana Hot Sauce is partnering with the EA Sports division of video game maker Electronic Arts on a football-based sweepstakes promotion playing off the natural links of football, video games and spicy snacking
ROI Concerns Downplayed As Social Media Grows
Marketers who aren
Use New Mover Lists to Promote Your Business
There is no doubt the new mover list is the most frequently used list in the U.S. This is not surprising since 43 million Americans move every year.
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