NWF Moves Quickly on Spill With Direct Mail
Timing is everything in dealing with a news-focused fundraiser. When an oil rig exploded on April 20, spilling oil into the Gulf of Mexico and threatening
Vehicle Shopping Tips for Your Next Road Show
When StarKist asked Grand Central Marketing to handle a vehicle tour over the summer to promote the healthy benefits of tuna, the agency chose an Airstream
Events: Dirty Streets Make Great Canvases
City streets have a well deserved reputation for being filthy. And whether that's a good or bad thing depends on your perspective. GreenGraffiti, a company
Beyond the Carrot: Using incentives to inspire your sales team to engage
Companies use incentive campaigns to inspire sales reps when its time to launch a new product, gain market share or meet quarterly goals. The internal
What’s Next for Text?
Nielsen predicts that by the end of next year, the number of smartphones and plain old feature phones in the U.S will be equal. Does that spell the eventual demise of text messaging, or even its gradual dropoff
Lunchbox Wars: Hillshire Farms Throws Down the Tasting Gauntlet to Moms
Moms, Hillshire Farms is throwing down the gauntlet and it kinda smells like ham. Before school gets back in session, the brand is calling on lunchbox-packing
The Road to Great Advertising: What Brand Can Learn From Direct
Most ad agencies and clients want to create great advertising. Unfortunately, despite Clios and Superbowl polls, great advertising is often difficult
Meta-Movies: Consumers Watching More Online Video Than Ever
New research from Frank N. Magid Associates finds consumers watching more online video than ever. Half of Internet users now say they watch Web video
4 Oft-Overlooked E-mail Metrics to Track
Some metrics, such as open rates, get much more scrutiny than they arguably warrant (see E-mail Metrics That Matter, page 17). Others, though, are criminally
Ben & Jerry’s Lids Sinc With iPhone App
Besides its Twitter tour, the Vermont ice cream superpower has launched another way to get people in touch with its treats: an iPhone app that makes visions
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