Month: September 2009
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R.R. Donnelley Pays To Sever Contract
Last week, printer R. R. Donnelley & Sons Co. agreed to end a contract with
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Agencies
UPS Launches Offers-And-Sampling Program
UPS has debuted UPS Direct to Door, a new marketing program which will bring unrelated offers to recipients of UPS residential shipments.
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Agencies
Mail Stream: September 29
Barbie fans will want to snap up the latest Barbie Collector catalog, which features a real-life Dream House. The Daily News is testing an alternative version of its preferred subscriber offer. And Ashro
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Acquisition
Why Reliance on Prospect Lists Has Changed
Prior to the mid 1990s the list business was booming. List owners enjoyed a nice stream of list rental income. Brokers and list managers enjoyed their well deserved commissions. That’s no longer the case.
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Lyris Special Report: It Matters What They Think: Reputation and Other Factors That Influence E-mail Deliverability
A message from Chief Marketer. It Matters What They Think: Reputation and Other Factors That Influence E-mail Deliverability eSpecial Report Download the full eSpecial Report It Matters What They Think Executive …
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Lori Swett Joins Macromark’s Online Acquisition Operations
Macromark, Inc. has hired Lori Swett, an online acquisition strategist.
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Agencies
Gardens Alive Acquires Thompson And Morgan Seedsmen
Gardens Alive, Inc. has purchased the inventory and rights to Thompson & Morgan Seedsmen, Inc.
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DMA, Board Member Square Off In Proxy Fight
After a dissident member of the Direct Marketing Association
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Agencies
Commission Approves First Class Mail Sale
The Postal Regulatory Commission has approved the U.S. Postal Service