Mail Stream: September 29
Barbie Hearts Jonathan Adler
In honor of Barbie’s 50th birthday celebration earlier this year, Mattel Inc. enlisted “Happy Chic” designer Jonathan Adler to outfit a 3,500-square-foot home overlooking the Pacific Ocean and create a real life Malibou Dream House, complete with a chandelier made out of blond hair. Several decorative objects from the project are now included in the 28-page Fall 2009 edition of Barbie Collector along with its traditional selection of collectible dolls and gifts. Barbie-themed items from the designer include hot pink lacquered bathroom pieces like the Silhouette Mirror ($295), Tissue Box ($38), Lotion ($24) and Tumbler ($18). Other home accessories include black, white and pink plate sets ($78 – $98) and storage canisters labeled “Glitter” ($135), “Eyelashes” ($120), “Peroxide” ($95), and “Dolls” ($28). Collectibles include the 2009 Holiday Barbie doll ($44.95) and Barbie as Aphrodite ($114.96). Shoppers are encouraged to purchase with the “Buy More, Save More” discount incentive of $10/$15/$20/ off $50/$75/$100+ orders. Orders can be made online, by phone, fax or mail. This isn’t the first time the retailer has offered non-doll merchandise as last year’s Holiday book featured handbags and jewelry.
Daily News Tests New Subscription Effort
In addition to mailing its standard
