Three Evil Words: Part II
In response to last week
Don’t Be Stagnant: Ways to Keep Your Digital Initiatives Moving in the Right Direction
Being relevant in digital marketing means deliberately developing content and strategies around consumer behavior and attributes. Sounds simple, right? Wrong. It's a painful proposition for many organizations. Learn how to get out of the silos and on the right track.
The Basics of Document Security for Marketers
As a marketing professional, your team spends countless hours and resources to create strategy presentations, marketing campaigns and other collateral. Your entire work now resides in just a few documents, whether they are Word files, Excel sheets or PowerPoint presentations, making it crucial they are not lost.
Frito-Lay Turns Contest Winner’s Story into Webisode
A mom from Boise, Idaho has won the “Inspire Us” contest from Frito-Lay and will have her entry turned into an animated webisode as part of Pepsi’s larger “Only in a Woman’s World” campaign
“Dexter” Debut Ties into Bloody Good Lord & Taylor Fashion
If your personal style isn’t well suited to the retro fashions that Banana Republic and New York’s Bloomingdale’s have been promoting with the cable hit “Mad Men”
Beam Global Hires Former Unilever VP as Global Marketer
Beam Global Spirits & Wine has named Kevin B. George as senior vice president and global chief marketing officer
Ubisoft Helps Girls Picture the Future with College Cash
Video game maker Ubisoft is promoting the October launch of four new titles in its popular ‘Imagine” casual game series with a month-long “Imagine Your Future” scholarship sweepstakes
News Briefs
NBC UNIVERSAL and AMERICAN EXPRESS: have announced three small business finalists in its “Shine A Light” program
Profound Shift in Consumer Saving and Spending: Survey
Raising a fresh set of challenges for marketers, a new survey from Citi has found that consumers across all socioeconomic levels and ethnic groups have made permanent adjustments to both spending and savings to adapt to the economic climate
Student Advantage Chooses Online Marketing Service
Student Advantage, a discount program for college students, has selected Lyris HQ to manage its online marketing efforts.
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