Month: September 2009

• Email

  Three Evil Words: Part II

  In response to last week

• Don’t Be Stagnant: Ways to Keep Your Digital Initiatives Moving in the Right Direction

  Being relevant in digital marketing means deliberately developing content and strategies around consumer behavior and attributes. Sounds simple, right? Wrong. It’s a painful proposition for many organizations. Learn how to get out of the silos and on the right track.

• The Basics of Document Security for Marketers

  As a marketing professional, your team spends countless hours and resources to create strategy presentations, marketing campaigns and other collateral. Your entire work now resides in just a few documents, whether they are Word files, Excel sheets or PowerPoint presentations, making it crucial they are not lost.

• Agencies

  Frito-Lay Turns Contest Winner’s Story into Webisode

  A mom from Boise, Idaho has won the “Inspire Us” contest from Frito-Lay and will have her entry turned into an animated webisode as part of Pepsi’s larger “Only in a Woman’s World” campaign

• “Dexter” Debut Ties into Bloody Good Lord & Taylor Fashion

  If your personal style isn’t well suited to the retro fashions that Banana Republic and New York’s Bloomingdale’s have been promoting with the cable hit “Mad Men”

• Beam Global Hires Former Unilever VP as Global Marketer

  Beam Global Spirits & Wine has named Kevin B. George as senior vice president and global chief marketing officer

• Agencies

  Ubisoft Helps Girls Picture the Future with College Cash

  Video game maker Ubisoft is promoting the October launch of four new titles in its popular ‘Imagine” casual game series with a month-long “Imagine Your Future” scholarship sweepstakes

• News Briefs

  NBC UNIVERSAL and AMERICAN EXPRESS: have announced three small business finalists in its “Shine A Light” program

• Profound Shift in Consumer Saving and Spending: Survey

  Raising a fresh set of challenges for marketers, a new survey from Citi has found that consumers across all socioeconomic levels and ethnic groups have made permanent adjustments to both spending and savings to adapt to the economic climate

• Student Advantage Chooses Online Marketing Service

  Student Advantage, a discount program for college students, has selected Lyris HQ to manage its online marketing efforts.