MTAC, USPS Launch Survey On Five-Day Delivery
The Mailers Technical Advisory Committee (MTAC) and the U.S. Postal service have launched an industry survey regarding cutting back mail delivery to five days a week.
Delia’s Second-Quarter DM Revenue Up, Margin Down
By Richard H. Levey Delia’s, an apparel marketer focused on the young women’s market, generated $45.7 million in revenue during second quarter 2009, up from $44.6 million a year ago. What this has to do with the date Thanksgiving falls on, along with The Social Secretary's Take, follows.
PROMO’S 2009 P&I Survey Finds Signs of Change in Customer Incentives
As with many other marketing channels this year, flat seems to be the new up for companies surveyed in the 2009 Promo Premiums and Incentives survey
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