Meet the Broker: Cate Mumford
Today we meet Cate Mumford, executive vice president at Gnames Media Group Inc. in Dallas, where she's worked since 2001.
Lyris Special Report: It Matters What They Think: Reputation and Other Factors That Influence E-mail Deliverability
Sure, it’s fab to have a great subject line and boffo content. But if your e-mail doesn’t even make it to your recipient’s inbox, none of that matters one bit. Beth Negus Viveiros reports on what key factors have an impact on your deliverability rates, including online reputation, SEO, authentication, customer engagement and data quality
Social Media: Waste of Time or Next Revolution?
Almost every day there is a buzz in the media regarding social media and its effect on our pop culture. Weird names like Twitter, LinkedIn and Facebook continue to be shuffled in front of us and it’s sometimes hard to make heads or tails of it all. As a ...
American Student List Debuts Teen Behavioral Segmentation Offering
American Student List has launched ASL Teen Segments, a behavioral segmentation offering which segments teenaged consumers. The segmentation process groups teens according to gender, social and behavioral differences.
SEC Charges Telemarketers With Fraudulent Securities Offerings
The Securities and Exchange Commission has charged a virtual reality technology company, its principals, and three former sales agents for conducting a fraudulent offering scheme that garnered investors primarily through telemarketer sales out of a boiler room in the company’s Delray Beach, FL. offices.
Grizzard Communications Hires Eric Overman
Eric Overman will join direct marketing firm Grizzard Communications Group as VP of digital marketing.
New Pike Letter Likens DMA To AIG, Bank Of America
Gerry Pike has sent out a second solicitation to DMA members, urging them to give him their proxy votes. Pike, a member of the organization
Stupid Statement Watch: Umm, That’s Not True
RPost, a company that offers proof-of-receipt technology for e-mail, is suing Goodmail, claiming the e-mail certification firm is infringing on RPost
Scary Halloween Looms: NRF
Apparently, not just kids
With E-mail, We Leave History Blank
True story: In late 2004 my wife
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