R.R. Donnelley Pays To Sever Contract
Last week, printer R. R. Donnelley & Sons Co. agreed to end a contract with
UPS Launches Offers-And-Sampling Program
UPS has debuted UPS Direct to Door, a new marketing program which will bring unrelated offers to recipients of UPS residential shipments.
Gander Mountain To Take Company Private
Gander Mountain Co.
Mail Stream: September 29
Barbie fans will want to snap up the latest Barbie Collector catalog, which features a real-life Dream House. The Daily News is testing an alternative version of its preferred subscriber offer. And Ashro
Why Reliance on Prospect Lists Has Changed
Prior to the mid 1990s the list business was booming. List owners enjoyed a nice stream of list rental income. Brokers and list managers enjoyed their well deserved commissions. That's no longer the case.
Lyris Special Report: It Matters What They Think: Reputation and Other Factors That Influence E-mail Deliverability
A message from Chief Marketer. It Matters What They Think: Reputation and Other Factors That Influence E-mail Deliverability eSpecial Report Download the full eSpecial Report It Matters What They Think Executive ...
Lori Swett Joins Macromark’s Online Acquisition Operations
Macromark, Inc. has hired Lori Swett, an online acquisition strategist.
Gardens Alive Acquires Thompson And Morgan Seedsmen
Gardens Alive, Inc. has purchased the inventory and rights to Thompson & Morgan Seedsmen, Inc.
DMA, Board Member Square Off In Proxy Fight
After a dissident member of the Direct Marketing Association
Commission Approves First Class Mail Sale
The Postal Regulatory Commission has approved the U.S. Postal Service
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