Day: November 20, 2008

• Agencies

  Meet the Broker: Jeremy Johnson of Specialists Marketing Services Inc.

  Meet the Broker features Jeremy Johnson, who believes media brokers will inherit the direct marketing landscape as direct mail list brokers suffer the same fate as the dinosaurs

• Listline e-Newsletter 11/20

  Mail Marketing Inc. has been appointed to manage a list of 75,129 names from Soda Creek Western Outfitters, including 14,907 current catalog buyers.

• Agencies

  VW Creates Comic MLS Cup Webisodes

  Volkswagen has created a series of comic webisodes as companions to its promotional tour with the Major League Soccer Cup trophy.

• Agencies

  Kodak Runs Photo Contest Prior to PGA Challenge

  Kodak unveiled a photo contest as a new activation around its multi-year PGA Tour sponsorship in the run-up to its Kodak Challenge competition next year.

• News Brief

  PIZZA INN: has named Scott Richter as senior director of marketing and Samuel “Bud” Boswell as executive chef and director of research and development.

• Simone Schoevaars Cantando Dies at 47

  Simone Schoevaars Cantando, a list broker for many years, died Nov. 13 after a long struggle with pulmonary fibrosis. She was 47.

• Post Office Requires More Frequent List Updates

  New postal regulations require mailers to update lists more frequently for mailing flyers, catalogs, advertising and packages sent out as standard mail, effective Nov. 23.

• Fewer E-mails Being Opened

  A study recently conducted by MailerMailer showed that the average marketing e-mail open rate fell to 13.20 percent in the first six months of 2008.

• New Web 2.0 Ad Platform From Motive Interactive Delights Affiliate Marketers

  Motive Interactive ( www.motiveinteractive.com)announced the launch of Advent 2.0(TM)

• Spam Down, Trojans Up?

  McColo was shut down last week. If that makes no sense to you, you’re probably not alone, though you’ve probably benefited from its meaning.