Day: November 20, 2008

• New Web 2.0 Ad Platform From Motive Interactive Delights Affiliate Marketers

  Motive Interactive ( www.motiveinteractive.com)announced the launch of Advent 2.0(TM)

• The Art to Compliant Emails and Offers

  As I sit and go through my email on a daily basis, I am amazed at the emails I get which are not compliant.

• Spam Down, Trojans Up?

  McColo was shut down last week. If that makes no sense to you, you’re probably not alone, though you’ve probably benefited from its meaning.

• the end of

  After patching up 11 vulnerabilities in Firefox 3.0, 12 vulnerabilities for Firefox 2.0 and announcing the end of “end of life” plan for Firefox 2.0, Mozilla has capped a busy couple weeks with the unveiling of “tear away” tabs.

• Hulu Gaining on YouTube

  YouTube is better known than Hulu, it’s been around longer and it boasts almost 14 times more users, but Hulu is on track to rake in just as much revenue as its forerunner in 2009.

• Fewer E-mails Being Opened

  A study recently conducted by MailerMailer showed that the average marketing e-mail open rate fell to 13.20 percent in the first six months of 2008.

• Macy’s Parade Plays Out in Flip Book

  Macy’s is using a flip book of its namesake Thanksgiving Day Parade as a thank you to sponsors of the event, and as a giveaway to kids at select smaller events around the country.

• Agencies

  Lawyer, Linhardt Settle

  E-mail marketer Dave Linhardt has just gotten one lawsuit off his plate.

• Publicis Acquires Brazilian Digital Shop Tribal

  Publicis Groupe has acquired Tribal, a Sao Paulo-based digital agency.

• Agencies

  Mailman Who Hoarded Standard Mail Sentenced

  A former North Carolina letter carrier who admitted keeping people’s direct mail in his garage or buried in his backyard has been sentenced to probation, according to wire service reports.