Listline e-Newsletter 11/20
* Soda Creek Western Outfitters
* American Tax Filer
* Simple.net Internet Access Buyers
* Source Interlink Media Sweepstakes Entrants
* Video Professor Product Buyers/Canada
* Simone Schoevaars Cantando Dies at 47
* Post Office Requires More Frequent List Updates
* Short Cuts
LIST MANAGEMENT CHANGES
Soda Creek Western Outfitters
Mail Marketing Inc. has been appointed to manage a list of 75,129 names from Soda Creek Western Outfitters, including 14,907 current catalog buyers. The average sale was $90 for horse riding gear from chaps to hats and saddles to bridles. Seventy percent of these buyers are women. Direct Communications was the previous list manager.
Selections: State/SCF/ZIP
Sample usage: American Cowboy, Barn Door, Cowboys & Indians, Crow’s Nest, Horse & Rider, Horse Illustrated, King Ranch, National Ropers Supply, Rod’s Western, Ropers Sport News, Smart-Pak, Today’s Horse Magazine, Western Interiors,
Price: $100/M
Contact: Mail Marketing Inc., Joann O’Rourke (201-750-3222, ext. 26; [email protected])
NEW TO MARKET LISTS
American Tax Filer
Some 6.9 million individuals named on this list have identified how they file personal income tax returns, whether it’s through an accountant or retail franchise tax service. Online surveys are the source.
Selections: Hotlines, adult’s age, child’s age range, credit card buyers, donors, ethnicity, gender, high speed Internet, homeowner, household income, investor, Mac/PC owner, mail order buyer, marital status, new movers, number of children, occupation, presence of children, wireless Internet, refund anticipation loan, satisfied with tax preparation method, state/SCF/ZIP
Price: $240/M
Contact: ListSolutions, Sandy Ostrander (732-729-0500, ext. 17; [email protected])
Simple.net Internet Access Buyers
Consumers who pay a monthly fee for either residential (20,347) or business (50,415) Internet service connections are named. All those listed are enrolled in a monthly billing program. The sources are the Internet and direct mail.
Selections: Gender, state/SCF/ZIP
Price: $125/M
Contact: List Acquisition Inc., Noah Markel (877-575-2739; ext. 3002; [email protected])
Source Interlink Media Sweepstakes Entrants
Consumers who entered a sweepstakes are identified on a list from consumer magazine publisher Source Interlink Media. A total of 18,745 names from the last 24 months are on file.
Selections: State/SCF/ZIP
Price: $60/M
Contact: Specialists Marketing Services Inc., Amy Lyons (603-431-2873; [email protected])
INTERNATIONAL LISTS
Video Professor Product Buyers/Canada
Some 20,000 Canadian consumers who purchased videos are named. The average sale was $40. The source is DRTV.
Selections: Monthly hotline, gender, FSA
Price: $100/M
Contact: List Services Corp., Jeremy Siegel (203-791-4495; [email protected])
IN THE NEWS
Simone Schoevaars Cantando Dies at 47
Simone Schoevaars Cantando, a list broker for many years, died Nov. 13 after a long struggle with pulmonary fibrosis. She was 47. For more, click here.
Post Office Requires More Frequent List Updates
New postal regulations require mailers to update lists more frequently for mailing flyers, catalogs, advertising and packages sent out as standard mail, effective Nov. 23. For more, click here (
directmag.com/datalist/updates112008).
Short Cuts
Jim Zuckermandel, CEO and founder of Zed Marketing Group Inc. will be the individual honoree for an award from the Direct Marketing Association’s Insert Media Council on Dec. 11 at the Yale Club of New York. The corporate honoree for 2008 will be Boardroom Inc.
