Listline e-Newsletter 11/12
Horizon House Publications has appointed Edith Roman Associates Inc. to oversee a list of 82,247 subscribers to Telecommunications magazine.
Horizon House Publications has appointed Edith Roman Associates Inc. to oversee a list of 82,247 subscribers to Telecommunications magazine.
7-Eleven, which probably numbers a large number of gamers in its regular clientele thanks to its 24-hour operation, has signed a deal with online game provider Nexon America to roll out a promotion that will drive game-players to Nexon’s free Web game sites.
NBC Universal is expanding on its ecology awareness campaign, presenting 150 hours of environmental programming on air and online next week.
A new holiday sweepstakes from Citibank will give cardholders a chance to experience live music up close, with a sweepstakes run in conjunction with an integrated promotion with artists Mary J. Blige and Nickelback and live music promoter Live Nation.
TPN, a retail marketing agency in the Omnicom network, has hired Ryan Moore as creative director.
Hoping to strike up a marketing harmony among millennials, Pizza Hut is pushing online ordering with a free MP3 music download offer.
Ad specialties are proving their worth; remembered by recipients who also gain a more favorable impression of the advertiser on the product, according to a new study by the Advertising Specialty Institute.
Direct Newsline)—Market researcher Gartner Inc. is projecting that advertising revenues generated from short video clips on Web sites could reach $1.5 billion by 2012.
(Supermarket News)—GRAND RAPIDS, MI—Meijer this month launched a holiday donation program to benefit 185 local food pantries in the communities where its stores are based, according to Hank Meijer, co-chairman and chief executive officer.
TGI Friday's is enticing consumers to buy its gift cards as holiday gifts. The company is giving a $5 Bonus Bites card—which can be used for purchases at its restaurants—for every $25 spent on Friday’s gift cards through Jan. 4.