Listline e-Newsletter 11/12

* Telecommunications
* Super Foods RX
* Pet Boutique & Spa
* Teleservices Continuity Buyers
* Total Franchise Affluent File
* Consumer Clearinghouse Distributors
* Canadian Lifetrend Respondents
* Teleservices Direct College Student Database

LIST MANAGEMENT CHANGES

Telecommunications
Horizon House Publications has appointed Edith Roman Associates Inc. to oversee a list of 82,247 subscribers to Telecommunications magazine. Its affiliate ePostDirect will handle the corresponding (50,237) e-mail list. A segment with 20,579 international subscribers is available. Worldata previously managed this data.
Sample usage: Anritsu Corp. 3Com Corp., Attachmate Corp., Avaya, BIS, CFO Publishing, Ciena, Cisco Systems, Citrix, CMP Media, Computer World, CRC Press Inc., Defense Daily, Dell Computer, Devry Inc., Direct Marketing Association, Dovebid, Genesys, George Mason University, HCL America Inc., Jupiter Media, Keithley Instruments, McGraw-Hill, Motorola, Pitney Bowes, RTC Group, Siemens, SourceMedia, Sun Microsystems, University of Chicago, Yankee Group
Selections: Business/industry, hotline, job function/title, number of employees, one per site, telephone number, recency, product
Price: $180/M (postal file); $260/M (international file); $285/M (e-mail file)
Contact: Edith Roman Associates Inc., Kevin Collopy (845-731-2684; [email protected]) –postal file); ePost Direct, Shawn Kingston (845-731-3828; [email protected]) — e-mail)

NEW TO MARKET LISTS

Super Foods RX
Bottom Line Lists is introducing a new health book buyers list on Nov. 17—Super Foods Rx. A total of 51,282 buyers are on file. Those listed are typically health-conscious individuals, 55 or older. Direct mail is the source.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $115/M (base)
Contact: Bottom Line Lists, Amy Altmann (203-973-6222; [email protected])

Pet Boutique & Spa
Midwest Direct Marketing Inc. introduced this list of 15,895 magazine subscribers from Barkleigh Productions Inc. Readers include retailers, groomers, kennels and pet daycare operators in the high-end pet market. No telemarketing is allowed.
Price: $300/M
Contact: Midwest Direct Marketing Inc., Dorothy J. Rusk (913-686-2220; [email protected])

Teleservices Continuity Buyers
List Acquisition has a list of 91,261 long distance telephone service customers from this year, including 8,226 names from October. Those listed are billed $30 per month on a credit card for long distance telephone service in the continental U.S. Telemarketing is the source.
Selections: Gender, state/SCF/ZIP
Price: $125/M
Contact: List Acquisition Inc., Noah Markel (877-575-2739; ext. 3002; [email protected])

Total Franchise Affluent File
Boutique List Services Inc. has released several lists of investors who’ve indicated some interest in franchise opportunities, including this file identifying 8,943 individuals with a minimum of $250,000 verified liquid assets. Each individual inquired about and started a franchise business. Direct mail and the Internet are the sources.
Selections: Gender, net worth, liquid assets, franchise type, telephone number, state/SCF/ZIP
Price: $105/M
Contact: Boutique List Services, Debbie Morgan (845-271-4080, ext. 100; [email protected])

Consumer Clearinghouse Distributors
List Services Corp. offers separate list segments that specify direct mail buyers and responders, with 10,000 and 20,000 monthly hotline counts, respectively. Buyers spent on average $15. The responders called an 800 number to inquire about products.
Selections: Recency, gender, state/SCF/ZIP
Price: $90/M (responders); $100/M (buyers)
Contact: List Services Corp., Jeremy Siegel (203-791-4495; [email protected])

INTERNATIONAL LISTS

Canadian Lifetrend Respondents
ListSolutions launched a Canadian consumer database with 88,842 names and postal addresses. It’s derived from household survey data. Consumers provided data online in exchange for receiving additional information and offers related to their interests. The count is projected to double in six months and more selections are expected to become available. The file has a daily updating frequency.
Selections: Six-month hotline, age, ailments, automotive, child’s age range, consumer purchases, date of birth, education, entertainment, ethnicity, gender, hobbies, homeowner/renter, household income, investments, lifestyle, marital status, occupation, pet owner, political affiliation, presence of children, travel, province, post code
Price: $90/M
Contact: ListSolutions, Sandy Ostrander (732-729-0500, ext. 17; [email protected])

NEW COMPILED LISTS

Teleservices Direct College Student Database
The LH Management Division of Leon Henry Inc. now rents a list of 5 million college students from TeleservicesDirect. Sources include school directories, both print and Web-based. It’s available for one-time or one-year unlimited use.
Selections: Carnegie classification, class year, gender, home/school address, major NCAA division, telephone number, school name, school cost, school religious affiliation, school enrollment size, school type public/private, school two/four year, state/SCF/ZIP
Price: $65/M (one-time use); $150/M (one-year unlimited use)
Contact: LH Management Division, Leon Henry Inc., Jim Gallagher (914-285-3456; [email protected])