If your e-mail marketing budget -- or allocated staff time -- is tighter than you'd like, how can you figure out which tests are worth conducting and which won't move the needle?

(Promo) ABC learned the hard way. The network drew 16 million viewers to its Lost mystery series in 2004. But a half million tuned out in the second year, thanks to muddled plots and constant reruns.

Doctors Foster and Smith is using DRTV to prospect for people who need that stuff. The Rhinelander, WI-based pet-supply cataloger has a revamped slate of 30- and 60-second spots set to roll out in January.

CM Plus chatted recently with Dave Ratner, the "chief instigating officer" of Dave's Soda and Pet City, an Agawam, MA-based chain of pet supply stores (that, yes, also sells soda).

There are brands of food that we regularly buy, simply because (a) the cats like them, or (b) the vet suggested them. But despite all the times I've mailed or e-mailed in my contact information in the hopes of getting offers, coupons or whatever, nothing much ever came of it. Likewise for the brand of…

As it happens, the howling and mewing elicited by two commercials were from man and animal in equal amounts. The first spot, in the "shoulda known better" category, comes from PetSmart.

For many folks, tis the season to give to charitable causes. This month, we look at the Web sites of several well known animal nonprofits, to see what they're doing online.

Sixty-three percent of U.S. households — 69.1 million homes — own a pet, and 45% own more than one, according to a survey by the American Pet Products Manufacturers Association.

New York, NY, December 19, 2006 - Delivering on its commitment to provide insight into the latest trends and best practices in the direct marketing process, DMA (www.the-dma.org) has launched the DM Research

Though Google is a search and advertising behemoth stateside, it has had its share of problems mimicking this dominance overseas, and Sergey Brin’s own motherland, Russia, is no exception.