Tools for determining the return on investment of your Web site
Return on investment (ROI) can make even the most confident managers a little nervous. The ability to measure results is a double-edged sword: It can make you look like a hero or it can quickly expose your weaknesses. Some managers simply don’t know how to measure the impact of interactive marketing ROI on their companies.
The good news is that if you are willing to face the music by having your efforts exposed to scrutiny, there are now systems and tools that will do a very good job of measuring interactive marketing ROI.
Here are some metrics you should include as part of your Web site ROI analysis:
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