Search Results for: research

Consumer brands often make the same seasonal PR mistake: They start pitching when shoppers begin buying. Editors, however, start planning those stories months earlier. While marketers and communicators focus on summer promotions, Prime Day and vacation season, many commerce editors are already building coverage around back-to-school shopping, holiday gift guides and Black Friday deals. The […]

Florastor just launched a skin probiotic. Chief Marketing Officer Bindu Shah shares why the product is resonating with men, how it keeps tight guardrails on its influencers and launching a product with Lindsay Hubbard in this Q&A.

Finding the right audience is hard. Finding an audience that barely exists in traditional research panels is even harder. That’s the challenge agencies face when clients want insights into highly specific consumer groups, such as politically independent news subscribers or niche investor communities. Recruiting those audiences can take weeks and cost thousands of dollars, often […]

Ted Royer, Co-Founder and Creative Lead at Folk Devils, asks: What happens when technology weakens the traditional relationship between time and value?   Zach gained low-level advertising fame for the wrong reason.   In an anecdote that has circulated in agency circles for years, Zach was taking multiple freelance assignments simultaneously, collecting day rates from […]

After noticing a ‘seismic shift’ in consumers using agentic platforms, Chief Digital Officer at Fenty Beauty Brands shares pillars of how the brand is adapting to the shopper’s new way of discovering products.

AI isn’t just changing jobs — it’s testing leadership. David Grossman of The Grossman Group has seen what separates executives who navigate restructuring successfully from those who don’t. Spoiler: it’s not strategy. It’s communication How should executives communicate AI-related layoffs to the rest of the organization ? How matters more today in an AI-related layoff […]

PR Roundup features Amazon’s Prime Day move, “no comment” doing more harm than good, Pope Leo XIV’s historic hire, and Dolly Parton’s foray into the American highway.

The traditional PR measurement dashboard needs to sit alongside a second, AI-native layer that answers a different question: when someone asks a generative engine about our category, are we in the answer?

Hint Water doubled its marketing investment from last year with a lust-forward campaign that showcases its brand evolution. Here’s the company’s plan to re-energize its decades-old brand.

This week’s PR Roundup features fake AI-generated academic journals impersonating real professors, Twitch outpacing TikTok and Instagram in producing top-ranked creators and the viral Swatch x Audemars Piguet collaboration that sent shoppers into a frenzy.