Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Learn More »
HOME > Promotional Marketing > INCENTIVES

Incentives

Event & Experiential Marketing Special Report

In this Chief Marketer Special Report, we explore why marketers are no longer content with reaching customers and prospects at an event, but are now trying to engulf them in an experience. Yo

Read and Discuss

ana-logo

Article

Oct. 13 2014




Major Brands Take the ANA Masters Spotlight

Target, Chobani and General Mills are a few of the key brands presenting at this week’s ANA Masters of Marketing event in Orlando.

More...

 
zaxby-football

Article

Oct. 13 2014




Why Brands Should Pay Attention to College Football

Brands like Zaxby’s Chicken are tapping into the passion of college football fans in the New Heartland.

More...

 
parago-holiday-355

Article

Oct. 06 2014




Holiday Shoppers Still Price Sensitive: Survey

Consumers are still very price sensitive, and will drive at least five to 10 minutes out of their way to find a better deal, according to new shopper research from parago.

More...

 
social-special-cover-9-14

Article

Sep. 19 2014




Guide to Social Media Integration

Social media is no longer an afterthought for brands. Today, it is at the core of almost everyone’s marketing strategy. In this special report, Chief Marketer gives you trends, tips and best practices for better social marketing in the real world, including: How to get your C-suite to buy into social Case histories from companies […]

More...

 
loyalty

Article

Sep. 11 2014




4 Ways to Reach Passive and Turned-Off Customers

Those inactive members may be draining precious resources from your loyalty program.

More...

 
Five blank adhesive note reminders

Article

Sep. 10 2014




5 Keys to Successful Loyalty Programs 1

There are five key factors that differentiate successful loyalty programs from the completion, according to a new survey from SAS and the International Institute for Analytics.

More...

 
24571_CM-Special-Report_Consumer_cover

Article

Aug. 20 2014




Event & Experiential Marketing Special Report

In this Chief Marketer Special Report, we explore why marketers are no longer content with reaching customers and prospects at an event, but are now trying to engulf them in an experience.

More...

 
Panera loyalty

Article

Aug. 20 2014




Selfie Value: The Loyalty Power of Must-Share Moments

Best practices to improve the “selfie” value of loyalty programs, like Panera Bread’s “startling” reward.

More...

 
farmlandbaconclub595

Article

Aug. 14 2014




Farmland Calls for Bacon Lovers to Unite

Using crispy bacon as a hook to unit bacon lover, Farmland has launched a loyalty club.

More...

 
Wendy's Steakhouse Deluxe Burger

Article

Jul. 07 2014




Wendy’s Mystifying Execution 3

Wendy’s and StubHub get together to push Wendy’s new Steakhouse Jr. Cheeseburger Deluxe.

More...