Check out these six slides of award-winning creative components from The 2013 PRO Awards winning promotional marketing campai
Dec. 03 2013
A slideshow of top creative designed by agencies that won PRO Awards for consumer packaged goods clients. More...
Dec. 02 2013
Five merchandise incentive trends from the IRF's latest research, including data on budgets, what's at the top of the list and what to watch. More...
Nov. 13 2013
Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and go More...
Oct. 10 2013
This month on the Big Fat Marketing Blog, we're highlighting some of our 2013 PRO Award Gold winning brands. More...
Sep. 24 2013
The Incentive Research Foundation has identified five important trends for merchandise incentives in 2013. More...
Sep. 19 2013
Aug. 08 2013
J.C. Penney has a new CMO, Debra Berman, who will try to right this listing ship. More...
Jul. 08 2013
Stride Rite's first loyalty program skyrocketed to 1 million members in just six months. How'd they do it? VP Kiran Smith shares the details. More...