Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Learn More »
HOME > Promotional Marketing > EVENT MARKETING

Event Marketing

Event & Experiential Marketing Special Report

In this Chief Marketer Special Report, we explore why marketers are no longer content with reaching customers and prospects at an event, but are now trying to engulf them in an experience. Yo

Read and Discuss

ana-logo

Article

Oct. 13 2014




Major Brands Take the ANA Masters Spotlight

Target, Chobani and General Mills are a few of the key brands presenting at this week’s ANA Masters of Marketing event in Orlando.

More...

 
zaxby-football

Article

Oct. 13 2014




Why Brands Should Pay Attention to College Football

Brands like Zaxby’s Chicken are tapping into the passion of college football fans in the New Heartland.

More...

 
MSMLS8-300x168

Article

Oct. 09 2014




The ROI of Live Event Marketing

Learn how live events can drive purchases, how brand experiences create emotional connections with customers and how events can create important consumer engagement data and leads.

More...

 
keurig college

Article

Sep. 18 2014




Keurig Brews Experiences to Target College Market

Keurig is embracing social and experiential tactics to promote the brand on campuses, featuring a tailgate tour, product sampling and discounts.

More...

 
comcast

Article

Aug. 28 2014




Comcast Takes to the Streets—And Bostonians Aren’t Thrilled

Bostonians weren’t thrilled by Comcast’s recent on-the-street efforts to entice new subscribers in the city.

More...

 
24571_CM-Special-Report_Consumer_cover

Article

Aug. 20 2014




Event & Experiential Marketing Special Report

In this Chief Marketer Special Report, we explore why marketers are no longer content with reaching customers and prospects at an event, but are now trying to engulf them in an experience.

More...

 
toyota red zone

Article

Aug. 13 2014




Toyota Tries Something New with NFL; Fans See Red

Marketers will give credit to Toyota for trying a new type of promotion with the NFL. Fans complained but it’s not clear how it will all shake out.

More...

 
2014 World Cup Marketing

Article

Jul. 09 2014




Snickers, Volkswagen, Visa, Nike Play in the World Cup

Dozens and dozens of brands are marketing with the World Cup. Check out the winners and losers.

More...

 
Frankenfood Truck

Article

Jul. 07 2014




Free Frankenfood for All!

Spike TV marketed its new Frankenfood series with a mobile truck and plenty of free food.

More...

 
event marketing

Article

Jun. 30 2014




How to Make Events Work Harder 1

How marketers can improve the results of events through data collection, attendee types and behavior and more.

More...