Event Marketing
Article
May. 30 2013
Kohler Mobile Tour Let’s People Test the Flush
Kohler is running a mobile tour to educate plumbers, contractors, remodelers and interior designers on its toilet-flushing technologies and innovation More...
Article
May. 30 2013
Back-to-School Marketing Underway to Fight Uncertainty
The tenuous state of the economy is a major reason for the earlier arrival of back-to-school campaigns. The goal is to encourage purchases now. More...
Article
May. 29 2013
Oreo, Ritz Sponsor “One Direction’s” Summer Tour
Ritz, Oreo and other iconic Mondelez brands ride title sponsorship of the English-Irish pop boy band, One Direction's American summer tour and its mil More...
Article
Apr. 23 2013
Article
Apr. 16 2013
Experience Marketing is the New Integrated Marketing Model
Three forces in the market have come together to create a perfect storm that’s rendered traditional approaches to integrated marketing passé. Here' More...
Article
Mar. 27 2013
Dole and Rachael Ray Broaden Reach of Cook-Off Contest
Dole Packaged Foods is in its fifth year running its annual California Cook-Off Contest. It’s been successful enough, but this year Dole wants to br More...
Article
Feb. 11 2013
Top 3 Mobile Strategies for Live Entertainment
2
Blockbuster brands like Disney on Ice, Spider-Man Turn off the Dark and Ringling Bros. use mobile to sell tickets, grow databases and entertain audien More...
Jan. 17 2013
Tecate VP Marketing on Tapping the Big Game to Reach Hispanics: Q&A
2
This year’s annual program around the Super Bowl, “A Man Knows How to Choose His Team,” continues Tecate's hard work to reach the U.S. Hispanic More...
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