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How Chrysler’s Francois Scored Marketing Gold In Will Ferrell

By Oct 24, 2013

Dale Buss (Forbes.com)

willferrel175Olivier Francois is a Parisian working for an Italian company, but he understands American popular culture better than most U.S.-born marketers. Thus the Fiat and Chrysler CMO—the man behind the iconic “Imported from Detroit” campaign for the Chrysler brand—now has scored what looks like another major marketing coup by creating another cultural touchstone with Will Ferrell’s Anchorman 2-based ad campaign for the new Dodge Durango.

  • Steve

    “Anchorman 2″ scores marketing gold. Truck is just a prop for Will Ferrell. Delivery distracts from message, other than that Will’s funny.

  • US Marketing Guy

    He did a marvelous job with Chrysler’s 2 minute TV spot on the Super Bowl and has spread the Imported from Detroit comfortably across the Chrysler line.
    The Will Ferrell’s Anchorman is dreadful. I suspect it will die an ignominious death within the next few months.