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Lead generation

Making Mobile Part of Your Lead Gen Strategy

The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and

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Article

Apr. 14 2014




Making Mobile Part of Your Lead Gen Strategy

The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and not run afoul of privacy and regulatory issues.

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Article

Apr. 04 2014




Still Room for Improvement on TCPA Compliance

Forty-six percent of webpages are not in compliance with the revised Telephone Consumer Protection Act (TCPA) rules that went into effect last October, according to new research from Performline.

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lead capture campaigns

Article

Apr. 04 2014




Developing Sophisticated Lead Scoring

The lead gen industry has moved away from a model that puts emphasis on only quantity, and shifted to a system where quality matters.

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Article

Mar. 27 2014




Activities, Stats, Trends in Digital Marketing?—Infographic

This infographic looks at activities, stats and trends around digital customer acquisition and customer optimization.

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Article

Mar. 20 2014




LeadsCon New York Call for Speakers

The LeadsCon New York call for B2B and B2C speakers is open.

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Article

Mar. 20 2014




Infographic: Top Lead Gen Tactics

What are the big driving forces behind today’s online marketing strategies? According to Oracle Eloqua, technology, email marketing, speed and rich content are the key elements you need to leverage for successful campaigns.

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Article

Mar. 20 2014




Lead Gen Programs Need to Stay Positive

One pitfall marketers face when creating lead gen programs is focusing too much on the strategy behind a campaign and how to execute it properly.

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Article

Mar. 17 2014




How to Automate Lead Verification

Over the last couple of years, there has been a shift in lead generation away from focusing on just lead quantity towards a model that emphasizes quality.

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Article

Mar. 14 2014




Beyond the Big Data Hype

Look beyond the flood of big data to create models relevant to more targeted online media buys.

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Article

Mar. 11 2014




CM Asks…What Are Your Biggest Data Challenges?

When you’re building a customer relationship, good data is the foundation. Chief Marketer asked several marketing pros to share their biggest data sources and pain points.

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