Baja Fresh Sweeps Touts The Terminal

|  by Chief Marketer Staff

Baja Fresh is using a sweepstakes to promote the release of the film The Terminal. The sweepstakes, which ends June 30, offers the grand-prize winner a private screening at a local theater with 50 friends. Ten first-place prizes are Carta Baja Fresh ...

Hormel Hypes Summer Reading

|  by Chief Marketer Staff

Hormel Foods is running a summer-long radio promo for its Kid's Kitchen microwave meals that encourages kids to read. The effort, called School's Out Make a Splash with Kid's Kitchen, uses on-air and in-store ads sending kids to ...

Ben & Jerry’s Plots Its Own Summer Games

|  by Chief Marketer Staff

In a nod to the 2004 Olympic Games, Ben & Jerry's Scoop Shops are hosting a tongue-in-cheek Ben & Jerry's 2004 Summer Games promo. Consumers compete for a grand-prize trip to Burlington, VT headquarters for an awards ceremony and rock concert tied to ...

Thrifty Giving Away Daily Prizes

|  by Chief Marketer Staff

Thrifty Car Rental has launched an online sweepstakes with 85 daily prizes of a free weekly car rental in the U.S. Winners will be randomly drawn daily from among all entries received by 5 p.m. CDT that day, and non-winning entries remain eligible for ...

Search on for Powerpuff Girls Model

|  by Chief Marketer Staff

Cartoon Network is seeking real-life girls to represent The Powerpuff Girls in its new print and on-air campaigns. Girls ages six to 16 can enter Cartoon Network's Style Heroes Model Search now through Aug. 11. Entry forms are downloadable at ...

Loews Cineplex Presents Jingle Contest

|  by Chief Marketer Staff

As part of their centennial celebration, taking place throughout the year, Loews Cineplex Entertainment is searching for the Ultimate Film Fan. As part of the search, the program will feature a national sweeps, local market events and a jingle contest ...

Build-A-Bear At Bat for the Mets

|  by Chief Marketer Staff

Build-A-Bear Workshop is partnering with the New York Mets for various special events including player appearances, a pre-game clinic, guest sweepstakes and a special teddy bear giveaway at Shea Stadium. As part of the baseball promotion, 12 ...

Country Inns Host Lemony Snicket Giveaway

|  by Chief Marketer Staff

Hotel chain Country Inns & Suites by Carlson woos families with a summer promo tied to Lemony Snicket's A Series of Unfortunate Events. The tongue-in-cheek children's books are the inspiration for Country Inns' Summer Family BookBreak Package. Families ...

Cat Lovers Go For Gold

|  by Chief Marketer Staff

While the world's best athletes will converge upon Athens this summer in search of Olympic glory, feline fanatics from across the United States will be competing to be America's Top Cat Lover. And instead of trying to run the fastest, jump the farthest ...

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.