Visa Contest Courts Young Entrepreneurs

|  by Chief Marketer Staff

Visa USA targets young inventors with an online contest dangling seed money to produce their inventions. The essay contest, dubbed Ideas Happen, fields entries from 18- to 29-year-olds who describe their big idea (in 250 words or less). A panel of ...

Wise Foods Tunes In Bernie Mac

|  by Chief Marketer Staff

Snack maker Wise Foods has partnered with comedian Bernie Mac for a back-to-school sweepstakes launching Mac 'N Cheese Flavored Cheez Doodles. The "Hey America!" sweeps will award a trip for four to watch a taping of The Bernie Mac Show and meet the ...

On Tour with This Old House

|  by Chief Marketer Staff

Television home improvement series, This Old House, is holding its first national tour beginning in Detroit this month. The tour is presented by The Home Depot. On Sept. 30, the tour kicks off with a daylong celebration of the series' 25th anniversary ...

Meyer Becomes Official Snowplow

|  by Chief Marketer Staff

Meyer Products, a snow and ice control manufacturer, has formed marketing partnerships with five NFL teams for the 2004 season. As part of its partnership, Meyer Snowplows will be the Official Snowplow of the Cleveland Browns, Buffalo Bills, Baltimore ...

Cingular Wireless Targets High Schoolers

|  by Chief Marketer Staff

Appealing to teens, Cingular Wireless has tied in with Universal Music Group artist Busted. The band is already hot on the European music charts and about to make its debut in the states. Schools across the country will compete for a private concert by ...

Black & Decker Teams With Boomer Esiason

|  by Chief Marketer Staff

Black & Decker will let consumers match wits with former NFL quarterback Boomer Esiason is an online sweepstakes designed to promote the toolmaker's new line of laser tools. Black & Decker's Beat Boomer contest starts Sept. 14 at ...

Kohl’s Premieres Radio Disney Apparel for Girls

|  by Chief Marketer Staff

Radio Disney apparel is hitting the shelves of Kohl's Department Stores just in time for back-to-school. A Kohl's shopping sweepstakes kicks off the new line of tween threads this month. One Radio Disney listener and his or her family will have the ...

Wrangler Dangles a Ride with Dale Earnhardt, Jr.

|  by Chief Marketer Staff

This fall, Wrangler is giving consumers the chance to win a trip around the track in a Nextel Cup racecar with Dale Earnhardt, Jr. Gearing up for the promo, consumers can visit from now through Sept. 27 to take a virtual test drive online ...

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.