Bluefly Gives Away Jimmy Choo, Too

|  by Chief Marketer Staff

E-tailer Bluefly is offering fashionistas a chance to instantly win a closet full of Jimmy Choo shoes when they enter the "Woman's Right to Choo's," sweepstakes at through Jan. 15, 2005. Following a formula it earlier refined for ...

CNN Touts Aviator Sweeps Via Online and On-Air

|  by Chief Marketer Staff

CNN Advertising Sales and Miramax are teaming to promote the studio's Dec. 17 release of The Aviator, a bio-flick chronicling Howard Hughes' early career. The film stars Leonardo DiCaprio and is directed by Martin Scorsese. On-air spots promote the ...

Revlon Sweeps Dangles Diamonds and Glitzy Parties

|  by Chief Marketer Staff

Just in time for the holidays, Revlon is out with a sweepstakes dangling Hollywood style parties and diamond rings. The Revlon Wrap Yourself in Red Sweepstakes offers participants a chance to win a trip to Entertainment Weekly's 2005 Emmy Awards Party ...

Yahoo Hosts Times Square Snow Globe

|  by Chief Marketer Staff

Yahoo will put a giant snow globe in Times Square this Friday to help holiday shoppers. The snow globe houses "Comparison Shopping Santa," who shows consumers how to compare goods and prices online (and poses for photos with visitors). Wi-Fi Internet ...

Verizon Wireless Builds 411 Use with Sweeps

|  by Chief Marketer Staff

Verizon Wireless' "Get Up and Go" sweepstakes tags subscribers who use its 411 Connect service before Nov. 30. Callers of the local listing service (non-subscribers may also enter) can enter at or via mail to win one of four grand ...

P&G Hosts Pajama Party

|  by Chief Marketer Staff

Procter & Gamble is running a pajama party sweeps for its Tide with a touch of Downy. The "Clean. Soft. Fresh. Moments." online sweepstakes will award a $10,000 check for a luxury pajama party as grand prize. Fifty first-prize winners get gift baskets ...

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.