CONSUMER-MARKETING | ACQUISITION

Lunchmeat marketer Land O'Frost heats up its summer promotion calendar with a slate of tie-ins.

AT&T Corp. plans to ditch the Cingular Wireless brand name and orange jack logo in favor of the AT&T Wireless name next year, according to news reports.

Old Navy begins a series of casting calls this week to find a new spokesdog for its holiday 2006 advertising.

A Paramount Pictures promotion for the upcoming release of Mission: Impossible: III involving newspaper racks got off to a bang over the weekend, as police mistook a device attached to a rack that played the film's theme song for a bomb.

PayPal, an online payment service, has unveiled its first consumer promotion awarding new and old customers who activate PayPal Mobile accounts with cash prizes.

Newcastle Brown Ale is out with a contest that gives the winner tickets to a variety of music events and the assignment of reporting on a blog about each event.

Nestlé USA's latest sweepstakes will use an in-pack ticket to name a new Willy Wonka.

Columbia Pictures is using a new tool to build excitement over its new movie—the BlackBerry.

Subway restaurants dress up their kids marketing this summer through two promotions with Vans.

Toymaker Bandai America, Inc. is calling on kid filmmakers and Power Rangers fans, alike, to create short movies for a chance to win a $5,000 scholarship.