CONSUMER-MARKETING | ACQUISITION

Energizer and Kellogg's are among the latest brands to sign on as promotional partners backing Disney's/Pixar's upcoming release of the animated film Cars

Guinness is looking for fans to design the ultimate in-home bar; in the process, one stout fan may win a beverage center worth about $20,000.

Carl's Jr. and Hardee's have unleashed their latest kids' meal promotion tied to 4Kids Entertainment's popular Yu-Gi-Oh property, dangling an online sweepstakes for a chance to win Yu-Gi-Oh merchandise.

AirTran Airways has teamed up with XM Satellite Radio and Andretti-Green Racing (AGR) for a sweeps that will give four racing fans the opportunity to experience the Indianapolis 500 on May 28.

In March, Smirnoff vodka began searching for an "enthusiastic drinks guru" to delve into the culture of cocktails, report back with his findings and represent the brand. It didn't take long to identify the perfect candidate.

Crown Royal will put a consumer's name into the official title of a NASCAR race next year, in a contest that marks the first time the name of a major professional sporting event will be awarded to a consumer, Crown Royal said.

Mazda North American Operations is out with a new sweepstakes that drives consumers to an online globe to search for the hidden location of on of its cars and a chance to win a vehicle.

VH1 is paying homage to everything metal—music that is—this month with a month-long marketing campaign to promote a network TV event dedicated to the rock genre.

Lunchmeat marketer Land O'Frost heats up its summer promotion calendar with a slate of tie-ins.

AT&T Corp. plans to ditch the Cingular Wireless brand name and orange jack logo in favor of the AT&T Wireless name next year, according to news reports.