Kmart Readies Holiday Site, Sweeps

|  by Chief Marketer Staff

Kmart Corp. is readying a revamped Web site for the holidays, with plans for a daily sweepstakes. The new site launches Nov. 18 with improved browsing capabilities and more private-label Kmart brands. A Win Your Holiday Wish List sweepstakes will award ...

Sbarro Serves Hoobastank

|  by Chief Marketer Staff

Post grunge quartet Hoobastank is sampling its music in soft drink lids at Sbarro restaurants, and a whole lot more. The Italian restaurant chain has attached full-size enhanced CD samplers with three tracks from the band's hit album The Reason. Songs ...

Fisher-Price Launches Hispanic Campaign

|  by Chief Marketer Staff

Mattel subsidiary Fisher-Price has launched an integrated marketing program to reach Latino parents of preschoolers in Houston, Los Angeles and Chicago. The campaign features TV and radio that leverages Fisher-Price's "Play. Laugh. Grow" tagline as well ...

Mustang Featured on UPN Reality Show

|  by Chief Marketer Staff

Ford Motor Co. will showcase the 2005 Mustang on UPN's reality series America's Next Top Model today in an attempt to attract women and African-American buyers. Ford will also kick off a Top Model Internet sweepstakes during the show. Viewers will be ...

Good Day Live Goes on the Road

|  by Chief Marketer Staff

Daytime news and entertainment talk show Good Day Live is taking its set on the road to draw attention to the show at malls across the country. Debbie Matenopoulos, Steve Edwards and Arthel Neville The 16-market tour visits high-profile malls through ...

Cities Band Together for Marketing

|  by Chief Marketer Staff

Seven cities have formed a marketing association with $750,000 in seed money from American Express, and have launched the association's first international marketing campaign. Dubbed America's Greatest Cities, the association brings together convention ...

Playing By the Rules

|  by Chief Marketer Staff

MARKETERS HAVE LONG used promotional games to draw attention to their products. Some, known variously as games of chance, and select winners in a random

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.