Hallmark Rides Polar Express

|  by Chief Marketer Staff

Christmas comes early to Hallmark's Gold Crown stores this year with a merchandise push tied to Warner Bros.' Polar Express. Santa stars in stores' sweepstakes Hallmark touts Polar-related products from tree ornaments and wrapping paper to a night ...

Visa Teams with National Treasure in Mega Promos

|  by Chief Marketer Staff

Visa is about to debut a multi-million dollar campaign tying with the upcoming theatrical film, National Treasure, to drive usage among its millions of cardholders this holiday season. Visa digs Disney's 'Treasure' The integrated campaign, which ...

RIF Partners in Unfortunate Events Contest

|  by Chief Marketer Staff

As the phenomenally successful book series by Lemony Snicket translates to the big screen this December, assorted partners are leveraging the Jim Carrey as Count Olaf excitement surrounding the premiere to encourage children to write their own ...

Merrill Lynch Dangles Million Dollar Makeover

|  by Chief Marketer Staff

Merrill Lynch and Visa have launched a sweepstakes dangling a personal, home and leisure makeover. The sweeps targets MERRILL+ Visa and Merrill Lynch Visa Signature Rewards cardholders. Customers learn of the sweeps via in-bill fliers. One grand-prize ...

Sears Kicks Off Sweeps to Promote Converted Stores

|  by Chief Marketer Staff

Sears, Roebuck and Co. has converted 28 of its Sears Hardware stores into Sears Appliances and Hardware stores, and is running a pair of sweepstakes in each of those stores to promote the change. Consumers can enter a drawing for a $1,000 shopping spree ...

Sesame Street Friends Pitch Produce

|  by Chief Marketer Staff

Sesame Street characters will take center stage next year in promos encouraging kids to eat more fruits and vegetables. The Produce for Better Health Foundation cut a deal with non-profit Sesame Workshop to use Sesame Street stars in retail promos ...

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.