Tech & AI Archives - Chief Marketer

Fenty Strategizes To Rank in Agentic AI Platforms

After noticing a ‘seismic shift’ in consumers using agentic platforms, Chief Digital Officer at Fenty Beauty Brands shares pillars of how the brand is adapting to the shopper’s new way of discovering products.

AI

8 Ways to Use AI in Marketing, According to Anthropic’s Austin Lau

Insights and best practices for marketing teams experimenting with the Claude and other LLMs, according to Anthropic’s growth marketer Austin Lau.

Brands on Fire

Brands on Fire: Hyundai Motor America CMO Talks Data, Experiential, AI and Ecommerce

Hyundai Motor America CMO Sean Gilpin discusses the brand’s FIFA partnership, data-driven marketing strategies, brand versus performance, AI efficiencies in media and more.

Shopper/Retail

Edible Arrangements Entices Early Mother’s Day Buying to Ease Operational Bottlenecks

Chief Digital Officer Erica Randerson discusses the gifting brand’s refreshed app, using purchase data in marketing, AI investments and value shoppers.

Tech & AI

Can AI Read Your Homepage?

New data from Adobe finds that AI can’t read a quarter of a retailer’s homepage, on average. Plus, AI-referral traffic converts 42% more than non-AI web traffic, according to Adobe’s March 2026 data.

Trends

The OOH Upgrade You’ve Been Waiting For: ‘Smart’ Billboard Trucks that Drive ROI

What has four wheels and a tech stack so savvy it can geo-target customers, prove performance in real time and deliver a 45 percent boost in retail foot traffic? We’re talking LED billboard trucks, those small but mighty screens on wheels you couldn’t miss if you tried — and that’s exactly the idea.

Campaigns

Education Platform Pearson Uses AI To Rewrite Its Past

Pearson is trying to outrun its past. For many people, the education brand reminds them of a logo on the back of a high school chemistry textbook. But the company sees itself as a lifelong learning partner spanning schools, universities, vocational training and the workplace. And Pearson wants to shift the audience’s perception. Pearson’s first […]