Shopper/Retail
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Shopper/Retail
Naturium CMO Jake Galtere Explains Why Community Is the Skincare Brand’s Superpower
Naturium, the skincare brand owned by E.l.f. Cosmetics, launched a new campaign that features 11 real customers. CMO Jake Galtere shares the details.
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Shopper/Retail
Chewy Chases World Cup Attention With Cuddle Shuttle
The Florida-based pet care brand is capitalizing on The World Cup in its backyard by being a host city sponsor and providing therapy dogs to fans.
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Shopper/Retail
How FragranceNet Weighs the Cost of RCS Marketing
The newer form of text marketing, rich communication services, delivers more engagement from shoppers but a richer price tag for retailers.
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Shopper/Retail
How Helzberg’s New Product Data System Drives Customer Acquisition
Fine jewelry retailer Helzberg increased online sales by 25% and accelerated product launches after implementing a new data asset management system.
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Shopper/Retail
Advance Auto Parts Returns to Brand Campaigns in Time for America’s 250th Birthday
Following its best quarter in five years, Advance Auto Parts is highlighting its 94-year heritage in a new top-of-funnel marketing campaign, said Bruce Starnes, Chief Merchandising Officer.
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Shopper/Retail
Florastor CMO Shares Creator Challenges and An Unexpected Male Customer
Florastor just launched a skin probiotic. CMO Bindu Shah shares why the product is resonating with men, how it keeps tight guardrails on its influencers and how it’s launching a product with Lindsay Hubbard.
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Shopper/Retail
Martha Stewart Shares Marketing Tips To Stay Relevant
In her keynote address at Salesforce Connections, Martha Stewart discusses taking risks, trying new technology and authenticity as a way to stay relevant across generations.
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Shopper/Retail
Fenty Strategizes To Rank in Agentic AI Platforms
After noticing a ‘seismic shift’ in consumers using agentic platforms, Chief Digital Officer at Fenty Beauty Brands shares pillars of how the brand is adapting to the shopper’s new way of discovering products.
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Shopper/Retail
Hint Water Launches Sexy Campaign To Tap Into Culture
Hint Water doubled its marketing investment from last year with a lust-forward campaign that showcases its brand evolution. Here’s the company’s plan to re-energize its decades-old brand.
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Shopper/Retail
Low Prices Drive Gen Z Shoppers To Resale
A new survey finds that Gen Z shoppers are most likely to buy secondhand items and purchase goods after discovering them on social media than older generations.
