Shopper/Retail
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Shopper/Retail
Edible Arrangements Entices Early Mother’s Day Buying to Ease Operational Bottlenecks
Chief Digital Officer Erica Randerson discusses the gifting brand’s refreshed app, using purchase data in marketing, AI investments and value shoppers.
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Tech & AI
Can AI Read Your Homepage?
New data from Adobe finds that AI can’t read a quarter of a retailer’s homepage, on average. Plus, AI-referral traffic converts 42% more than non-AI web traffic, according to Adobe’s March 2026 data.
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Shopper/Retail
Archer Meat Snacks Partners with Disney to Enter the Star Wars Universe
Working on a promotional campaign with what promises to be one of the biggest movies this year would be quite a coup for just about any CPG brand. For Archer Meat Snacks, how it landed the tie-in with Disney’s “Star Wars: The Mandalorian and Grogu” adds to the accomplishment.
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Shopper/Retail
Inside Back Market’s Strategy to Break Into U.S. Market
The marketplace for refurbished consumer electronics reached $3.5 billion in global GMV last year. Its message to consumers is to downgrade.
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Shopper/Retail
Q&A with Lands’ End CMO on Marketing to the Modern Consumer
Sarah Sylvester spent nearly two decades at Victoria’s Secret and is now putting her brand transformation skills to work as Chief Marketing Officer at women’s apparel brand Lands’ End.
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Campaigns
Mom App Peanut Aims to Legitimize Matrescence
Peanut, the social networking app for moms, collected 11,000 signatures to add the word matrescence to the dictionary after an out-of-home campaign.
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Campaigns
DSW Aims to Acquire Young Customers Without Turning Away Large, Loyal Base
DSW’s new campaign is beating its ROAS and AOV benchmarks. The retailer’s VP of marketing shares how DSW is attracting new customers while keeping fans buying.
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Social
Crocs CMO on Microdramas, TikTok and Gen Z at Shoptalk
Crocs CMO Carly Gomez shares Gen Z targeting tactics, including its recent soapy, microdrama series on ReelShort at Shoptalk.
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Influencer Marketing
Behr Paint’s New Marketing Campaign Speaks to DIYers’ FOMU — Fear of Messing Up
With its “Let’s Be Honest” campaign, which launched March 23, Behr Paint aims to help consumers overcome decision paralysis and fear of failure.
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Shopper/Retail
Wayfair CMO Shares Social Marketing Highlights Ahead of Shoptalk
Wayfair’s top marketer Paul Toms discusses how the company moves fast to hop on social media trends, plus recent generative AI customer experience wins.
