Agencies
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Digital
The 10 Most-Read Chief Marketer Stories of 2020
A look at the most-read CM stories of the year.
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Data & Analytics
Solutions for Marketers’ Consumer Data and Privacy-Focused Pain Points
Marketers’ privacy-focused pain points in 2021 along with potential next steps to minimize their negative impact.
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Acquisition
How Wyndham Hotels Applied Customer Insights to Adjust Marketing Spend
Using a CDP, Wyndham was able to cull insights about consumer behaviors, identify industry trends and inform adjustments to its marketing and media spend.
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Acquisition
How Manufacturing Brand Hussmann Took Its B2B Business on the Road
How one B2B brand engaged its target audience with a 12-week roadshow during the pandemic.
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Acquisition
l’Oréal Chief Digital Officer Talks 2021 Digital Marketing Trends
L’Oréal’s Lubomira Rochet on how the shopping experience in the beauty industry is reinventing itself–plus digital shopping trends in 2021.
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Profiles & Campaigns
Chief Marketer Unveils Honorees of Inaugural ‘Market Like a Mother’ Editorial Program
The marketing industry’s only annual showcase of outstanding female marketers who are leading their teams—and their families.
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Acquisition
Chief Marketer Announces the 2021 CM200
An exclusive list of the top 200 brand engagement and experience agencies serving the U.S.
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Acquisition
How DTC Brands Are Focusing on Retention During the Pandemic
DTC companies that focus on compelling creative and retention can successfully avoid subscription churn.
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Data & Analytics
Ecommerce Personalization in 2021: Five Predictions
Five predictions for ecommerce personalization in 2021.
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Demand Gen
How Klarna Engaged Gamers With Shoppable Events on Twitch
Payment app Klarna is leveraging the growth of esports and gaming during the pandemic as a means to reach consumers through shoppable livestreamed Twitch events.
