Agencies
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Profiles & Campaigns
2022 PRO Awards Winners Revealed – Announced at Nov. 15 Event
The editorial team at Chief Marketer team has announced the 2022 PRO Awards winners, revealed on Zoom Nov. 15. Congratulations to all!
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Data & Analytics
Customer Health a Top B2B Priority For Next Year: Forrester’s 2023 Marketing and Sales Predictions
Forrester’s predictions for the marketing industry as businesses prepare for potential economic uncertainties in the coming year.
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Social
Inside Ocean Spray’s Cross-Channel Holiday Marketing Campaigns
How the CPG brand views fragmentation as both a challenge and an opportunity.
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Demand Gen
10 Lessons Learned About Brand Awareness From Wyman’s National Mobile Tour
Takeaways from the company’s national mobile tour.
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Engagement
How Four Brands Are Crafting Halloween-Themed Metaverse Activations
Spooky metaverse experiences from several brands that went the digital route this Halloween.
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Engagement
Marketers on Fire: Bombay Sapphire Global VP on Baz Luhrmann-Led Creative Campaign
We spoke with Bombay Sapphire Global Vice President Natasha Curtin about how the campaign ties into the brand’s “stir creativity” mission.
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Engagement
Espolòn Tequila Pop-Up Immerses Consumers in Crystal-Clear Waters of Mexico
Espolòn transported attendees to Mexico’s Yucatán Peninsula through an immersive, pop-up activation.
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MarTech
Gartner Survey: Marketers Leverage 42 Percent of Their Martech Stack’s Capabilities
The survey’s key findings, plus recommendations from Gartner on how to maximize the value of your martech investments.
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Data Driven ROI
How Unilever Is Investing in Innovation Across Its Media Plan
How the CPG brand is allocating media investment to support innovation.
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Technology
10 Types of Alternative IDs Designed to Replace Third-Party Cookie Attribution
Ten alternative IDs in the marketplace right now, plus the type of attribution they’re best suited for.
