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Colgate-Palmolive’s Remains Focused on Testing First-Party Data Strategies
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The Future of Grocery Shopping: 3 Ways Marketing Technology Can Optimize Sales
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Topic Authority Rules SEO—Here’s How You Build It
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Highlights from the U.S. Department of Justice’s Search Antitrust Ruling Against Google
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Trends in Evaluating and Measuring Brand Reputation
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Navigating the Resurgence of Contextual Targeting: Ensuring Brand Safety and Relevance
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How to Avoid Google Penalizing AI-Generated Marketing Content
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Universal Analytics Back-up: Transitioning to G4 Data Measurement
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Google, GenAI and Search: How Marketers Can Prepare for the Changing SEO Landscape
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Global Data, Local Impact: Mastering Personalization With a Centralized Data Hub
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How to Create a Custom GPT for Email, ChatBots and Improved Workflows
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How Etsy Is Upskilling its Workforce With GenAI and Machine Learning
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8 Ways to Navigate the Privacy-Personalization Paradox in Marketing
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4 Ways Marketers Can Navigate the Ethical Terrain of Advanced Digital Humans
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How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements
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Why OkCupid Tapped ChatGPT to Write In-app Matching Questions
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4 Practical Questions to Ask About AI’s Marketing Applications
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How to Personalize AI to Optimize Business Processes With Custom GPTs
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How Marketers and Communicators Are Using Podcasts as a Messaging Tool
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Gartner Hype Cycle Downgrades CDPs in its Evaluation of Emerging Tech
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Five Things B2B Marketers Can Do to Succeed Without Cookies
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A Programmatic Approach to B2B Advertising in 5 Steps
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2024: The Year of Compliance, Media Minefields and Marketing ‘G-Jail’
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