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How Unilever Is Investing in Innovation Across Its Media Plan

How Unilever Is Investing in Innovation Across Its Media Plan

Posted on October 16, 2022 by Chief Marketer Staff

Unilever is reorganizing its company around new marketing and distribution channels in the coming years, and that includes a commitment to investing in innovation across its media plan. Read how the CPG brand is allocating that investment, approaching retail media networks and leaning into data-driven offerings, according to a piece in AdExchanger.

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