Inside Ocean Spray’s Cross-Channel Holiday Marketing Campaigns

Posted on by Chief Marketer Staff

Ocean Spray is crafting cross-channel campaigns this holiday season on TikTok, Pinterest, Facebook, Instagram and YouTube using social content creators and promotions tailored to each platform. And then there are the shoppable recipe videos it’s producing to run on various publisher sites. The result? A whole lot of fragmentation. Read how Ocean Spray views this complexity as both a challenge and an opportunity, according to a piece in AdExchanger.


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

For our first Brands on Fire LinkedIn Live, we spoke with SheaMoisture CMO Taydra Mitchell Jackson about the inspiration for the brand’s “Black Men Love” digital campaign, the success of its men’s product business and engagement through consumer experiences.


Call for entries now open

Awards 2023

Click here to view the 2023 Winners


CM 200


Click here to view the 2023 winners!