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Absolut Marketing VP Matt Foley on Activating in the Metaverse

How DoorDash and e.l.f. Beauty Leverage First-Party Data to Fuel Personalized Experiences

Three Ways to Drive More ROI From Your Mobile Experience

INFOGRAPHIC: 51% of Pulse Survey Respondents Use Generative AI for Marketing

Tips for Marketers New to Data Clean Rooms in a Privacy-First Landscape

How to Boost SEO Performance With UGC

The Home Depot’s VP of Retail Media+ and Monetization Talks Retail Media Networks

Three Ways to Tackle Customer Data Hygiene to Boost ROI

Five Aspects of a Killer Ecommerce Merchandising Strategy

The Digital Twin of the Customer (DToC) Approach to Data Collection

How to Create a CRM Strategy Roadmap

Securing Funding for Martech Solutions: Three Ways to Approach Your CFO

Gartner Survey: Marketers Leverage 42 Percent of Their Martech Stack’s Capabilities

How Unilever Is Investing in Innovation Across Its Media Plan

Metaverse Marketing Part 2: iHeartMedia CMO and State Farm VP Dish on Challenges, Advice, Upcoming Projects

Twilio Survey: Top Consumer Pain Points When Dealing With Customer Support

Four Ways Artificial Intelligence Can Augment Human Creativity in Marketing

Google Postpones Third-Party Cookie Phase-Out to Late 2024

DOOH Campaign From American Express Leverages QR Codes to Support Small Businesses

Using Product Data to Enhance Omnichannel Growth for CPG Brands

How Levi’s Integrates AI Processes Into Its Marketing and Data Strategies

How The New York Times’ Data Strategy Enables a Full View of the Customer Journey

First-Party, Second-Party and Third-Party Data Defined

How Procter & Gamble’s Programmatic Strategy Is Supporting Black-Owned Publishers
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