Agencies
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Profiles & Campaigns
Georgia-Pacific Pro’s Personal Bathroom Chatter
Social listening around bathroom and custodial topics is helping Georgia-Pacific Pro connect with customers.
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MarTech
Platform Integration Improves UL’s Marketing Focus
Integrating numerous legacy platforms helped UL boost marketing performance and raise the profile of the department as a revenue generator.
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Technology
5 Tips to Humanize a Technology Brand
It doesn’t matter if someone is buying one iPhone for themselves or spending hundreds of thousands of dollars on a martech stack: People buy from other people.
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Acquisition
Color-it-Yourself, Starbuck’s Says of its 2017 Holiday Cups
As the holiday season approaches, Starbuck’s red holiday cups are
eagerly awaited by its legions of fans. -
Acquisition
A Ghoulish Sampling of Brands’ Halloween Tricks and Treats
Marketing on Halloween is just as fun for brands as it is for kids and many were out in all their ghoulish glory, including KFC, McDonald’s, Budweiser, Pizza Hut and Burger King.
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Engage & Convert
After Women Cry Foul, an IKEA Ad is Yanked
An Ikea ad in China was pulled after it was called sexist by some viewers.
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Digital
Improving Online Personalization: 5 Tips
Online personalization faces several challenges, including privacy concerns. Here’s 5 ideas for avoiding the creepiness factor.
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Acquisition
Carnival Cruise Line Chooses Sweepstakes as a Powerful Tool
Carnival Cruise Line VP Partnership Scott Becher shares the play-by-play
behind its new sweepstakes tied to New Orlean’s Saints Drew Brees. -
Profiles & Campaigns
Video Helps HCSS Improve Sales Cycle
A video marketing strategy has helped construction software provider HCSS increase engagement and shorten sales cycles.
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Social
Q&A: How “Humankindness” Helps Dignity Health Engage Employees and Patients
Dignity Health’s Mark Viden recently chatted about the “Hello Humankindness” marketing strategy targeting both internal and external audiences.
